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8 tips for pre-school businesses looking to recruit teachers

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How to recruit teachers.

We all know that finding the right calibre of teachers for your pre-school business is one of the key challenges you may find in developing your business. Here we look at some of the things to bear in mind before developing your recruitment strategy, and some of the tips our Pingu’s English franchise partners have shared with us of things that have worked for them.

  1. Check national guidelines

Pre-schools may be bound by the guidelines and requirements of the Ministry of Education in their respective countries, and this is increasingly true in English Language Training centers. So first and foremost you need to be sure you understand any employment regulations you face when importing native English speakers for your pre-school business.

  1. Consider the timing of any recruitment campaign 

Put yourself in the mindset of the teacher. Many pre-school teachers work on fixed-term contracts of between nine months and two years. Some obtain permanent employment, but others will work for several employers on a succession of limited contracts.

  1. Plan your recruitment process

Be clear internally what the process will involve before advertising, and timescales.

Will it be one interview or two? Will it involve a written test? Will there be an opportunity for a center visit or to view a class? When will you check references and teacher certificates?

All will be important and help manage expectations of the interviewee, and make sure your recruitment campaign is as effective as possible.

recruit teacher

  1. Prepare a contract in advance of starting your recruitment campaign 

Pre-school teachers will expect and should receive an employment teacher contract that gives full details of all the above. Teachers will check contracts closely for details of holiday and sickness pay and any evening, weekend and holiday work that may be required so make sure this is included.

  1. Make your recruitment offer clear and transparent

Competition for good quality pre-school teachers can be fierce – so any recruitment offer and advertisement needs to be open and specific. An experienced pre-school teacher will be looking for top-line details in their teacher’s contract including:

  • Length of Contract – 6 months, one year etc
  • Housing support – If this is being provided as part of the package, is it fully or partly subsidised, fully furnished, single occupancy or shared apartments (with air conditioner / washing machine / telephone / printer / WIFI etc)?
  • Pre-school teacher salary and any flight allowances
  • Paid orientation/training in-country prior to contract
  • Health insurance
  • Extent of working period i.e. 32.5 contact hours per five-day working week
  • Other support offered (visas, training opportunities etc.)

recruit teachers

  1. Design compelling recruitment adverts to target the best candidates

Your Franchisee Operations Manual should offer guidance on the content and design of any advert when you join us as a Master Franchisee. The Marketing team will also provide artwork for your adverts, and provide advice on making the campaign work hard for you.

  1. Be creative with your advertising and monitor your response

Some Pingu’s English franchise partners have had success with a Facebook campaign and promotion on their website. Others use CELTA centers from the UK or reputable recruitment agencies to source native English speakers. Agencies will charge a fee but can be cost-effective in the long run. For instance, school owners might want to use an agency if they don’t have time to interview numerous applicants for a single pre-school position. Using an agency can allow owners to focus on running their pre-school. They might also find a lower teacher turnover rate with those employed via agencies. Good agencies work hard to keep teachers happy. Key is to check any company’s you’re planning to work with online and try and get personal recommendations before signing up with them.

Teacher recruitment fairs are also popular in many markets, and a quick search online will let you know where and when they are taking place.

Do remember to share with other Pingu’s English partners what has worked and what hasn’t.

  1. Keep an eye on teacher recruitment websites

There are hundreds of websites offering pre-school teacher vacancies. Some are international, others will be country specific. Dave’s Café and Verbling are popular global sites you might want to look here. (

A last bit of advice, when looking for new staff for your pre-school, remember that if an applicant can build rapport and communicate well, they can very likely be trained. On the whole, it is worth considering the mantra, ‘Recruit Attitude, Train Skills’. Look for any transferrable skills that involve working with and communicating to people – especially in the equivalent market you teach to.

If you are specifically looking for applicants to have qualifications though, drill into the details of the provider and the applicants learning and ask for teacher certificates or other evidence if appropriate, to make sure you get the right person for the job.


recruit teacher


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From our first training session in London 2009- from the academic side to customer service -we felt confident and well equipped with the necessary knowledge and skills to be successful Pingu’s English Master Licensees” At the moment, our services to all 23 networked schools across the country are effectively and efficiently backed by Pingu’s English.  No doubt that we see no limit to expand our business to cover 30,000+ schools in the near future!

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I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

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Now she is studying at Pingu’s English School, my daughter only wants to talk to me in English and she is always singing the songs.

Cristiane Doimo

Pingu's English Student's mother /Brazil

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language


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Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too


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Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

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Pingu’s English Unit Franchisee in State of São Paulo

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