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Pingu’s English franchise showcases their growing global success at Hong Kong International Franchise show

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Pingu’s English’s growing influence in the international pre-school and English franchise sector, including across China and Belt and Road countries, was outlined last week during a speech at the Hong Kong International Franchise Show.

The well-attended speech given by Ms Sarah McAllister, Head of Marketing (New Business), highlighted the growing presence that Pingu’s English has in China and Belt and Road countries, with over 50 new Pingu’s English schools opened in the last year.


Launched in 2013, China’s Belt and Road Initiative (BRI) aims to build infrastructure and trade links with over 65 countries across Asia, Africa, Europe and further afield. These countries currently make up over 62% of the world’s population, and around 35% of the world’s trade.

The projects include new highways, railways and ports as well as initiatives within energy, telecommunications, healthcare and education.


The speech outlined some of the notable developments that Pingu’s English has already had in China and Belt and Road markets including:

  • Pingu’s English China has opened well over 50 Pingu’s English schools since their launch in 2015. And is now opening on average two new schools  a month – with an ambition to grow their network even further in the next few years.
  • Pingu’s English Myanmar, who only launched last year, has seen such demand for Pingu’s English there, that they plan to open two new Pingu’s English international kindergartens this coming year in Yangon and Mandalay.
  • Demonstrating the long-term partnership Pingu’s English HQ builds with their Master Licensees, the speech also highlighted their Pingu’s English Thailand partner who has recently celebrated ten years of successfully working with Pingu’s English.
  • Meanwhile in Cambodia, their Pingu’s English Master Licensee there launched in Phnom Penh this year with a high-profile launch led by HM British Ambassador of Cambodia.
  • In Pakistan, Pingu’s English had their largest ever Pingu’s English official launch event this year, with over 1,000 guests in attendance.
  • In the Gulf, Pingu’s English is also delivering success for Master Licensees. This autumn saw Pingu’s English launch five brand new Pingu’s English international kindergartens in the Gulf.
  • Demonstrating that Pingu’s English operates in markets of all sizes, the speech highlighted two European Belt and Road markets which continue to do well; the Baltic markets of Lithuania and Estoniawho already have five schools.
  • And finally, it was announced that early next year, other new Belt and Road countries will join the global Pingu’s English network– including the very diverse markets of Vietnam and Iraq.english franchise hong kong

During the speech, Pingu’s English also announced their ambitious market expansion plans to enter new Belt and Road markets including Hong Kong, Korea and Laos in the coming year.

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We at the British Chamber of Commerce worked with Linguaphone Group to find them a new in-market partner for the Korean market. Throughout the engagement we had with Linguaphone Group, we found them to be passionate about education, supremely professional in their approach to business and both responsive and personable in their interactions with ourselves and Korean partners. Korean investors were attracted to the best-in-class program which Linguaphone Group offers, the strong reputation of the company and the heritage with which it is associated. These are qualities that resonate globally.

British Chamber Korea

 Sean Blakeley, BCCK CEO

Our Experience with Pingu’s English has been profitable and positive from the first year. We relied on their professionalism and heritage, their staff is always prompt to assist with the latest trends and ideas on the market. We were looking for a brand who can guarantee us quality and a solid method but at the same time would leave us the freedom and flexibility in order to succeed in our challenging and competitive market like the Italian one. We built Pingu’s English project in Italy by mixing their huge international experience in the English training with our knowledge of the Italian market. All this enabled us to do the right decision for our winning investment. Today we have over 40 Pingu’s English centres and thousands of happy children learning English.

Daniele Arboit

Pingu's English Master Franchisee Italy

From our first training session in London 2009- from the academic side to customer service -we felt confident and well equipped with the necessary knowledge and skills to be successful Pingu’s English Master Licensees” At the moment, our services to all 23 networked schools across the country are effectively and efficiently backed by Pingu’s English.  No doubt that we see no limit to expand our business to cover 30,000+ schools in the near future!

Nipat Ungpakornkaew

Pingu's English Master Licensee Thailand

I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

Léia Rodrigues

Pingu's English Student's mother / Brazil

Now she is studying at Pingu’s English School, my daughter only wants to talk to me in English and she is always singing the songs.

Cristiane Doimo

Pingu's English Student's mother /Brazil

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language


Pingu's English Student's Mother /Italy

We love Pingu’s English School because the school gives my son the opportunity to learn and develop different skills, especially English skills. He is excited every time to go to school and is always happy when he comes home.

Sapavoot Preedawipart

Pingu's English Student's Mother/ Thailand

Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

Piyatida Tudteam

Pingu's English Student's Mother/Thailand

I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course available to my students and they are loving it as well as their parents. Thank you Pingu’s English!

Giedre Paula

Pingu’s English Unit Franchisee in State of Mato Grosso do Sul

Brazil is a huge Market and the preschool english education industry is growing very fast. All our franchisees are happy with the Pingu’s English methodology as well as the operational manuals Liguaphone offers to Unit Licensees. They feel very well assisted.

Ronaldo Vieira

Pingu's English Master Franchisee in State of Sao Paulo

Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too


Pingu's English Student's Father/Bahrain

Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

Willian Veloso Rocha

Pingu’s English Unit Franchisee in State of São Paulo

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