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Linguaphone Group outline MENA expansion plans for Pingu's English brand at World Franchise Convention, Dubai

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At the World Franchise Convention in Dubai today, Mr Matthew Brown, New Business Manager with the UK-based Linguaphone Group, outlined exciting planned developments for Pingu’s English, the Group’s pre-school franchise, across the MENA region, for 2014.

Pingu’s English is the world-class children’s English franchise, from the Linguaphone Group, which is already transforming the way young children learn English across Europe, the Middle East, Asia and South America.

Since securing the exclusive global educational rights to Pingu from HIT Entertainment in 2007, the Linguaphone Group have developed and published a fun and effective three-level English language program for children, all based on the world-famous penguin character, Pingu. The strong entertainment value of Pingu, combined with the Group’s 100 years of experience in the language training market, has produced a unique pre-school English language program for the global English language training market. Pingu’s English fully supports young children throughout their journey in learning English by developing their confidence in writing, listening, speaking and reading, through a mixture of imaginative face-to-face activities and multimedia resources.

The speech in Dubai today, outlined how well the Pingu’s English franchise has been received by the global franchise community so far, and some of the developments that are due to take place in the MENA region in the year ahead.

Following on from early launches in Thailand, Indonesia and Malaysia and a developing presence across Asia, the global franchise has more recently seen a growing presence of Pingu’s English in European markets. Italy, who launched in 2012, is but one who have already opened six centers since their launch. Pingu’s English is also starting to gain interest in South America, with the appointment of a new Master Franchise for Chile, who opened their first Pingu’s English School in Santiago this autumn.

Pingu’s English now has Master Franchisees in over twenty countries worldwide – a number which continues to grow. The MENA region is now a strong strategic target for the Linguaphone Group, for both new Master Franchise recruitment and franchise expansion. Plans for Pingu’s English across the region for 2014 include:-

  • A strong marketing push to appoint Pingu’s English Master Franchisees in Oman, Jordan, Libya, Iraq and other available MENA-region territories,
  • The official launch of the first Pingu’s English School in Bahrain, in the Seef area of Manama, by early 2014,
  • Plans for the opening of Pingu’s English Kuwait flagship centre, at a prestigious shopping mall location in early 2014,
  • Expansion of the Pingu’s English program into new nursery schools in Abu Dhabi and Al Ain next year, followed by a high profile launch of Pingu’s English in Dubai in 2015,
  • Plans by Pingu’s English Egypt to launch five new Pingu’s English Schools across Cairo, Alexandria and Tanta during the coming year.

The speech concluded by highlighting the wide range of business and marketing support that all existing Pingu’s English Master Franchisees receive, and a number of new global initiatives for the program. These include a new advanced level of Pingu’s English and a global collaboration with the University of Cambridge.

For more information on Pingu’s English and worldwide Master Franchise opportunities visit

For all media enquiries, please contact
Sarah Cole, Head of Marketing, Linguaphone Group
Tel: +44 (0)20 8687 6115

Notes to editors

  1. Pingu’s English offers an array of creative learning activities and exercises using high quality, multimedia materials and teaching resources. Each student will take advantage of DVDs, study books, song and story books with CDs, plus interactive online learning materials developed by leading English language and child education specialists. Students will also use an activity pack which includes supplementary materials such as character figurines, coloring materials and friezes. There are also extensive teaching resources to assist teachers with each child’s learning and development.
  2. The Linguaphone Group is a world-leading provider of language training solutions, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 109 years of experience, the Group has an extensive network of licensed partners across Asia, Europe, the Middle-East and Africa. The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries. Master Franchise opportunities are available for our English language programmes worldwide. Please call +44 (0)20 8687 6104, email: or visit
  3. About HIT Entertainment – HIT Entertainment is one of the world’s leading preschool entertainment companies, specializing in building powerful brands based on engaging stories. HIT Entertainment’s world-class portfolio includes Thomas & Friends® , Mike the Knight, Fireman Sam®, Bob the Builder®, Barney®, Angelina Ballerina®, Pingu® and Rainbow Magic®. HIT Entertainment excels at creating and building globally successful brands which capture the hearts and imaginations of preschoolers and their families. This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. HIT Entertainment’s lines of business span television and home entertainment production, content distribution, digital media, publishing, consumer products and live events and attractions. HIT Entertainment is a subsidiary of Mattel, Inc. and has operations in the UK, US, Canada, Hong Kong and Japan. For more information visit
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We at the British Chamber of Commerce worked with Linguaphone Group to find them a new in-market partner for the Korean market. Throughout the engagement we had with Linguaphone Group, we found them to be passionate about education, supremely professional in their approach to business and both responsive and personable in their interactions with ourselves and Korean partners. Korean investors were attracted to the best-in-class program which Linguaphone Group offers, the strong reputation of the company and the heritage with which it is associated. These are qualities that resonate globally.

British Chamber Korea

 Sean Blakeley, BCCK CEO

Our Experience with Pingu’s English has been profitable and positive from the first year. We relied on their professionalism and heritage, their staff is always prompt to assist with the latest trends and ideas on the market. We were looking for a brand who can guarantee us quality and a solid method but at the same time would leave us the freedom and flexibility in order to succeed in our challenging and competitive market like the Italian one. We built Pingu’s English project in Italy by mixing their huge international experience in the English training with our knowledge of the Italian market. All this enabled us to do the right decision for our winning investment. Today we have over 40 Pingu’s English centres and thousands of happy children learning English.

Daniele Arboit

Pingu's English Master Franchisee Italy

From our first training session in London 2009- from the academic side to customer service -we felt confident and well equipped with the necessary knowledge and skills to be successful Pingu’s English Master Licensees” At the moment, our services to all 23 networked schools across the country are effectively and efficiently backed by Pingu’s English.  No doubt that we see no limit to expand our business to cover 30,000+ schools in the near future!

Nipat Ungpakornkaew

Pingu's English Master Licensee Thailand

I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

Léia Rodrigues

Pingu's English Student's mother / Brazil

Now she is studying at Pingu’s English School, my daughter only wants to talk to me in English and she is always singing the songs.

Cristiane Doimo

Pingu's English Student's mother /Brazil

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language


Pingu's English Student's Mother /Italy

We love Pingu’s English School because the school gives my son the opportunity to learn and develop different skills, especially English skills. He is excited every time to go to school and is always happy when he comes home.

Sapavoot Preedawipart

Pingu's English Student's Mother/ Thailand

Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

Piyatida Tudteam

Pingu's English Student's Mother/Thailand

I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course available to my students and they are loving it as well as their parents. Thank you Pingu’s English!

Giedre Paula

Pingu’s English Unit Franchisee in State of Mato Grosso do Sul

Brazil is a huge Market and the preschool english education industry is growing very fast. All our franchisees are happy with the Pingu’s English methodology as well as the operational manuals Liguaphone offers to Unit Licensees. They feel very well assisted.

Ronaldo Vieira

Pingu's English Master Franchisee in State of Sao Paulo

Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too


Pingu's English Student's Father/Bahrain

Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

Willian Veloso Rocha

Pingu’s English Unit Franchisee in State of São Paulo

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