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Success Stories

Pingu’s English Lithuania - Sniežana Daubarien, Master Licensee

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Brief Timeline


First centre opened in Vilnius.
Second centre opened in Alytus.


Third centre officially launched in Klaipedia in September.


Forth centre officially launched in Kaunas.

What made you decide to invest in a Pingu’s English Master License for Lithuania?

I was looking for a new challenge. I really liked the brand and I wanted to work with something that was well known and recognised. Once I had seen the system, its methodology and the coherence of the course I was convinced it was worth the investment. In addition, we wanted to invest in a business that gave us a lot of support and we have been very grateful for all the help and advice that that the Head Quarters at Linguaphone Group has provided.

What do you like most about being a Master Licensee?

I enjoy the challenges that each day brings, the new things we represent and giving a high quality service that you can’t find elsewhere. We recently asked for direct feedback from our parents, and they all said how impressed they were with the relationships we build between parents/families, children and centre staff. They felt that we ‘go the extra mile’, that we listen to our customers, solve any problems they have and treat everyone like they are an individual. They love our personal touch! Our parents also commented on how open we are, and that we do read and respond to feedback which is very important to them.

What are you most proud of?

I am very proud of all our centres in Lithuania – they are very well branded, cosy and welcoming. As a Master Licensee we benefit from a complete set of branded marketing materials, and we can call on the support team in the UK at any time for help and advice with artwork, centre branding and layout. I think our Pingu’s English branding sets us apart from other children’s language schools and makes us unique.

What has been your biggest challenge so far?

We are in a competitive market which can be tough, and people here in Lithuania tend to be fairly conservative in their outlook, generally. It can be hard to convince them of the benefit of trying something new, which has proved challenging at times and has not been as easy as we thought. But we have persevered, and parents recognise the long term benefits of helping their children to learn English. They want to invest in their children’s future – this is a key message for us to get across.

What has been your highlight so far?

Before we launched we attended the Baby Land exhibition in the LITEXPO Centre in Vilnius, Lithuania. This show is aimed at both trade, parents and children and is visited by about 15000 people every year. Our successful pre-launch campaign at this expo brought us our first 30 students, 73% of whom re-enrolled the following year.

We also had an open day for the Association of Large Families where we had a very good turn out – lots of families were taking demo classes and the parents had an organised discussion about bilingualism and its benefits for children. The discussion was extremely lively and all the families shared their experiences!

Another successful initiative has been the introduction of an intensive Pingu’s English weekend school for 7-8 year old primary school pupils. Children come to a Pingu’s English school once a week on a particular day of the weekend for a longer stay of 4 hours. We have expanded the usual Pingu’s English programme with crafts, games and communication practice breaks. This course is a huge success as children become more confident in building sentences and communication thanks to the flashcards. Parents are happy to see the results and tend to notice this especially while travelling.

AND FINALLY… who is your favourite Pingu character?

I like both Pingu and Pinga – Pingu is naughty, but not in a bad way, in an endearing way. Pinga is a bit different because she can be the annoying little sister at times, but she is very lovable!

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We at the British Chamber of Commerce worked with Linguaphone Group to find them a new in-market partner for the Korean market. Throughout the engagement we had with Linguaphone Group, we found them to be passionate about education, supremely professional in their approach to business and both responsive and personable in their interactions with ourselves and Korean partners. Korean investors were attracted to the best-in-class program which Linguaphone Group offers, the strong reputation of the company and the heritage with which it is associated. These are qualities that resonate globally.

British Chamber Korea

 Sean Blakeley, BCCK CEO

Our Experience with Pingu’s English has been profitable and positive from the first year. We relied on their professionalism and heritage, their staff is always prompt to assist with the latest trends and ideas on the market. We were looking for a brand who can guarantee us quality and a solid method but at the same time would leave us the freedom and flexibility in order to succeed in our challenging and competitive market like the Italian one. We built Pingu’s English project in Italy by mixing their huge international experience in the English training with our knowledge of the Italian market. All this enabled us to do the right decision for our winning investment. Today we have over 40 Pingu’s English centres and thousands of happy children learning English.

Daniele Arboit

Pingu's English Master Franchisee Italy

From our first training session in London 2009- from the academic side to customer service -we felt confident and well equipped with the necessary knowledge and skills to be successful Pingu’s English Master Licensees” At the moment, our services to all 23 networked schools across the country are effectively and efficiently backed by Pingu’s English.  No doubt that we see no limit to expand our business to cover 30,000+ schools in the near future!

Nipat Ungpakornkaew

Pingu's English Master Licensee Thailand

I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

Léia Rodrigues

Pingu's English Student's mother / Brazil

Now she is studying at Pingu’s English School, my daughter only wants to talk to me in English and she is always singing the songs.

Cristiane Doimo

Pingu's English Student's mother /Brazil

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language


Pingu's English Student's Mother /Italy

We love Pingu’s English School because the school gives my son the opportunity to learn and develop different skills, especially English skills. He is excited every time to go to school and is always happy when he comes home.

Sapavoot Preedawipart

Pingu's English Student's Mother/ Thailand

Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

Piyatida Tudteam

Pingu's English Student's Mother/Thailand

I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course available to my students and they are loving it as well as their parents. Thank you Pingu’s English!

Giedre Paula

Pingu’s English Unit Franchisee in State of Mato Grosso do Sul

Brazil is a huge Market and the preschool english education industry is growing very fast. All our franchisees are happy with the Pingu’s English methodology as well as the operational manuals Liguaphone offers to Unit Licensees. They feel very well assisted.

Ronaldo Vieira

Pingu's English Master Franchisee in State of Sao Paulo

Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too


Pingu's English Student's Father/Bahrain

Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

Willian Veloso Rocha

Pingu’s English Unit Franchisee in State of São Paulo

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